Providing guests with a comfortable place to stay and an opportunity to get away from it is one of the important responsibility of a hotel operator. To improve the business of your hotel, you need to sell hotel rooms. Your sales strategies should reflect the commitment to the guest experience and also emphasize the importance of booking as many rooms as possible at any given time. It is the off-season or the peak season, you want to develop the hotel room sales techniques that are designed to increase the sales.
The Brisbane hotels need to implement a sales strategy that works best for their target market and also for their local destination. It depends on the hotel operator to create a customized sales strategy that will drive the most sales at their own individual property. Here are 5 top room sales strategies you need to consider:
Here, the priority is to earn direct bookings online from guests. Direct bookings are beneficial booking as it generates the most revenue. There are no distribution partners or agents involved that need a commission when a guest books online directly. So, to implement this strategy, the hotel managers should invest in an online booking system that syncs with existing website and management system. They should prioritize their social media strategy as well when focusing on increasing direct bookings.
This type of strategy needs a hotel operator to work with tourism business professionals in their destination in order to promote the region. In the destination marketing campaign, the local business team up and targets the powerful inbound tourism markets and drive more traffic to the general area.
Nowadays, many travelers especially the particular millennial generation want an opportunity to earn rewards with the companies that they do business with. The hotels have great success with rewards programs. In this strategy, the operator should develop a system that will reward the guests for staying frequently, for referring friends or family members and purchasing upgrades. Often this strategy generates repeat bookings that are lucrative for the hotel operators.
This kind of strategy aims to maximize the hotel rooms, regardless of the travel traffic. A revenue management plan requires the operators to drop room rates during the low season. This is to encourage bookings and raising rates during high traffic times. At these time, the guests will pay higher rates to get a room so it is worthwhile to raise the rates to generate more revenue per available room.
With this strategy, the managers need to identify and evaluate different large events that will be taking place in the local region throughout the year. The operators need to come up with the promotion that can coincide with the event and allow them to earn an influx of bookings that may not otherwise have had. The opportunities that are perfect for cross-promotional strategy include a concert, upcoming industry conference or a major sporting event.
With the right technology, you will be able to implement your hotel room sales strategies effectively and easily. Amelia boutique hotel is the one you can always trust. We have experienced staff and we do not leave anything unturned when it comes to ensuring the guest’s satisfaction.